Film Simulations

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Before digital photography, photography was shot on film, chemical rolls that captured light with nautral texture and depth giving us unpredictable beauty.

Film has character. Some rolls gave soft skin tones, others rich shadows or pastel hues.

However with film everything is manual and things like dynamic range and resolution are poor by today’s standards so how do we chase that look without the draw backs?

Film Simulations are the answer to that.

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Fujifilm’s Approach

Fujifilm’s cameras are built on decades of film history. Their film simulations are digital recreations of iconic film stocks, developed in-house with the same attention to colour science as their analog counterparts.

The result is a range of distinctive looks:

Neutral and clean for commercial work
Muted and moody for portraits
Vibrant and nostalgic for events

So there is no one simulation that beats all, we’ll pick based on the feel of the moment.

Below are some examples of the many film simulations you can choose from.

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What I use

My go-to simulation is Classic Negative, which features strong contrast, muted colours, and a timeless, cinematic feel most reminiscent of film.

I also occasionally use:

Provia for neutral, clean colour
Astia for soft skin tones
Velvia for rich vibrant colours

I rarely use heavy filters or artificial grading. The tones in my work come directly from the camera, giving you balanced, natural, and emotionally accurate imagery.

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How I Use it

While film simulations are inspired by reels, they’re still digital tools and part of a broader process of intentional colour grading.

I use Fujifilm’s simulations as a starting point, then make subtle adjustments in Lightroom based on emotion, light, and story.

Whether it’s a soft, nostalgic tone for a wedding, a crisp, true to life look for product work, or rich shadows for a moody portrait, every moment is shaped with care.

If you have a particular look in mind, I’m always happy to adapt. Because colour isn’t just technical, it’s emotional.

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Each tone crafted to evoke emotion and authenticity.
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